The Manager's Guide to Competitive Marketing Strategies

The Manager's Guide to Competitive Marketing Strategies

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The third edition of this book explains the latest techniques for both developing and applying competitive strategies in an increasingly challenging and uncertain business environment.Honeywell Inc., a diversified manufacturing company that is also known for inventing the thermostat and related ... Leta#39;s follow the process: a€c Managers began by gathering pertinent data from their records of sales to residential housing. ... For example, they focused on schools that were under pressure to control costs.

Title:The Manager's Guide to Competitive Marketing Strategies
Author: Norton Paley
Publisher:Thorogood Publishing - 2006

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