The Fundamentals of Marketing

The Fundamentals of Marketing

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The Fundamentals of Marketing offers an overview of the fundamental concepts and tools of marketing and marketing communications. The book includes case studies and historical references relevant to the development and growth of marketing concepts practiced today. This title is designed to give readers a broad understanding of the stages and methodologies used in the marketing process.Product in use test The winning concept(s) from a product concept test will then be assigned a team of people representing marketing, finance, Raamp;D and advertising to turn a concept into reality. ... is for sale, the fourth generation of the iPod Nano (first introduced in 2005), second generation of the iPod Shuffle (also introduced in 2005) and the second generation of iPod Touch (first introduced in 2007).

Title:The Fundamentals of Marketing
Author: Edward Russell
Publisher:AVA Publishing - 2010

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