The End of the Road

The End of the Road

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Gideon Haigh on why we have the car industry we do, why it is in trouble, and what the debate over its future tells us about Australia today Australia is one of just thirteen countries in the world equipped to take a car from design concept all the way to a showroom - a remarkable achievement in a market so small. Yet the industry has few friends, and many vociferous critics who argue that the country should not make cars at all. In this engaging and insightful analysis for the lay reader, Gideon Haigh explains why the industry has become an ideological battleground, and reveals the more complex and surprising truth behind the partisan rhetoric.By the mid1980s Hondanot only had the biggestselling carinthe US, theAccord, butcostsof production way lowerthanthe ... genbutsu(go to thesource to findthefactsto makecorrect decisions), andandon (signboard, signifyingaprocess problem).

Title:The End of the Road
Author: Gideon Haigh
Publisher:Penguin UK - 2013-08-21

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