Retailing Triumphs and Blunders

Retailing Triumphs and Blunders

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In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.... than found in retail stores a€c List targeting of consumers responsive to direct retailing and direct selling a€c Neighborhood ... door-to-door selling a€c Kirby vacuum cleaner personnel make more evening in-home presentations to accommodateanbsp;...


Title:Retailing Triumphs and Blunders
Author: Ronald D. Michman, Alan James Greco
Publisher:Greenwood Publishing Group - 1995-01-01
ISBN-13:

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