Public Relations Writing

Public Relations Writing

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Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.For example, a€œThe Jason Project, a€ an ongoing science education program, maintains an extensive media kit on its web ... See Chapter 14 for a fuller discussion of opinion-editorial (op-ed) articles, of which the position paper is one example.

Title:Public Relations Writing
Author: Donald Treadwell, Jill B. Treadwell
Publisher:SAGE Publications - 2005-04-19

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