Media Now: Understanding Media, Culture, and Technology

Media Now: Understanding Media, Culture, and Technology

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MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new eighth edition, MEDIA NOW provides a comprehensive introduction to todaya€™s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.In 2011 ATaamp;T introduced a new service called ShopAlerts that notifies smartphone users when they are near participating ... download electronic coupons, show videos, or dial a phone number without having to type or search for information. ... by printing small blocks of black and white squares called a QR (Quick Response) code next to each featured item. ... Consumers also listen to advertising-supported radio on the Internet and download videos of popular TV programs like Theanbsp;...

Title:Media Now: Understanding Media, Culture, and Technology
Author: Joseph Straubhaar, Robert LaRose, Lucinda Davenport
Publisher:Cengage Learning - 2013-01-01

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