Maximizing Commerce and Marketing Strategies through Micro-Blogging

Maximizing Commerce and Marketing Strategies through Micro-Blogging

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The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a businessa€™s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.Our results show that bullishness on a user level (as opposed to the stock level) relates to investment advice quality and thus implicitly to positive stock returns as well, which is consistent with findings in the domain of message boards (Yinganbsp;...


Title:Maximizing Commerce and Marketing Strategies through Micro-Blogging
Author: Burkhalter, Janée N.
Publisher:IGI Global - 2015-05-31
ISBN-13:

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