Marketing Principles

Marketing Principles

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This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategiesThis first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategies


Title:Marketing Principles
Author: William M. Pride, O. C. Ferrell, Bryan A. Lukas, Sharon Schembri, Outi Niininen
Publisher:Cengage Learning - 2012
ISBN-13:

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