Corporate Entrepreneurship & Innovation

Corporate Entrepreneurship & Innovation

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CORPORATE ENTREPRENEURSHIP a INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companiesa€™ competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP a INNOVATION provides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship in todaya€™s dynamic business environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companiesa€™ competitive advantage, but few possess genuine knowledge of the subject or understand ...


Title:Corporate Entrepreneurship & Innovation
Author: Michael Morris, Donald Kuratko, Jeffrey Covin
Publisher:Cengage Learning - 2010-11-30
ISBN-13:

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